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Complete Case details are given below :
Case Name : Mobileye: The Future of Driverless Cars
Authors : David B. Yoffie
Discipline : Strategy
Case Length : 24 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. After 15 years of building a leading technology for autonomous driving systems, Mobileye emerged in 2014 as one of the most exciting companies in the race for the driverless car. After going public in August 2014, which made its founders - Amnon Shashua and Ziv Aviram - billionaires, the company looked set to become the de facto standard for vision-based autonomous and ultimately self-driving cars. This case explores the company's competitive position, the challenges of sustaining its advantages in a highly competitive industry, and how it should work with Google, the publicly perceived leader in the self-driving revolution.
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