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Complete Case details are given below :
Case Name : Nivea (B)
Authors : Karim R. Lakhani, Johann Fuller, Volker Bilgram, Greta Friar
Discipline : Operations Management
Case Length : 03 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success of the product informed thinking by leaders in R&D for the future.
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