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Complete Case details are given below :
Case Name : Pivots and Incentives at LevelUp
Authors : Benjamin Edelman, Karen L. Webster
Discipline : Strategy
Case Length : 15 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
LevelUp's mobile payments service lets users scan a smartphone barcode rather than swype a credit card. Will consumers embrace the service? Will merchants? LevelUp considers adjustments to make the service attractive to both consumers and merchants, while trying to accelerate deployment at reasonable cost.
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