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Complete Case details are given below :
Case Name : Catalina Marketing Corp.
Authors : David E. Bell, Walter J. Salmon, Dinny Starr
Discipline : Marketing
Case Length : 34 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via point-of-sale technology at the supermarket register. Catalina is currently trying to decide where and how to expand its operations.
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