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Complete Case details are given below :
Case Name : CEMEX: Rewarding the Egyptian Retailers
Authors : F. Asis Martinez-Jerez, Joshua Bellin, Carole A. Winkler
Discipline : Marketing
Case Length : 22 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
CEMEX has pursued an aggressive decommoditization strategy focused on its relationship with small Egyptian retailers. In particular, the strategic role and effectiveness of the Rewards Program, a tournament that rewarded the sales performance of the retailers, was called into question by Assiut Cement's management based on the results of its first two rounds.
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