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Complete Case details are given below :
Case Name : Eurasia International: Total Quality Management in the Shipping Industry
Authors : Ali Farhoomand, Amir Hoosain
Discipline : Operations Management
Case Length : 13 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Gives an account of how a ship management company was able to set itself apart from competitors and from its clients' own in-house technical and crew management capabilities by embracing a culture of continuous improvement and implementing Total Quality Management systems. The shipping industry was not alone in being regulated, but its distinctly international nature made ship managers, as cost-cutting practitioners, particularly open to criticism. A ship management company's very existence hinged upon its ability to convince ship owners that it would preserve their valuable assets and maximize revenue-earning potential--demonstrating that its collective skills were superior and more cost effective. As a result, an effective quality assurance system that continuously improved the organization's human and business systems could enhance efficiency and have a significant marketing impact.
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