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Complete Case details are given below :
Case Name : Facing a Crisis: Lars Kruse Thomsen Starts His New Job (A)
Authors : Joe Distefano, Colleen Lief
Discipline : Organizational Behavior
Case Length : 21 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Sets the stage for a change management scenario. Issues include subsidiary/headquarters relationships, multicultural groups, dynamic industry conditions, and culture and personality as driving forces in a corporate turnaround. Having grown as much as possible in its Scandinavian home markets, House of Prince aims to make its Prince cigarette brand as dominant a competitor in the emerging Baltic markets as it is in Denmark. The company sends Lars Kruse Thomsen to Warsaw as the newly appointed director of sales and marketing at House of Prince's Polish operation. What he finds upon his arrival--organizational inertia, a leadership vacuum, and unreliable sales and performance data--shocks him. Thomsen realizes that to reverse the company's precipitous decline, he must fix what is at the root of its malaise. Under his direction, the sales and marketing department will lead the way.
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