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Complete Case details are given below :
Case Name : Hale and Dorr (A)
Authors : David B. Godes
Discipline : Marketing
Case Length : 16 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Highlights how word-of-mouth is crucial in the acquisition of new customers. Specifically, it shows the existence of both internal (to the firm) and external markets for customer leads.
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