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Complete Case details are given below :
Case Name : MarketSoft
Authors : Joseph B. Lassiter, Diana Gardner
Discipline : Entrepreneurship
Case Length : 27 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Greg Erman and Nancy Benovich-Gilby have assembled a team and selected a market for the launch of a high-potential venture based on using an Internet-based service to manage the flow of sales leads between principals and their distribution channel partners. Their development process is key.
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