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Complete Case details are given below :
Case Name : Skisailer: Marketing a Young Investor's Dream
Authors : Dominique Turpin, Kamran Kashani
Discipline : Marketing
Case Length : 19 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A new product combining windsurfing and skiing runs into trouble during its first year of worldwide sales. A group of MBA students studies the problem and collects market data. The product's inventor is left with the task of taking action to save the invention from imminent disaster. What should he do?
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