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Complete Case details are given below :
Case Name : Sofame Technologies Inc.: Sparking Growth in a Mature Manufacturing Company
Authors : Simon Parker, Ken Mark
Discipline : General Management
Case Length : 17 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president, chief executive officer (CEO) and director of Sofame Technologies Inc. (Sofame) is trying to boost sales at his firm. Sofame is trying to figure out why, with proven environmentally friendly technology, it is unable to achieve rapid rates of growth. The purpose of the case is to exhibit the issues and challenges in selling new technology and to highlight key elements of entrepreneurship, such as sales strategy and managing the sales cycle.
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