Our tutors are available 24/7 to assist in your academic stuff, Our Professional writers are ready to serve you in services you need. We do assist you in solving case for "SOREN CHEMICAL: WHY IS THE NEW SWIMMING POOL PRODUCT SINKING? (BRIEF CASE)"
Complete Case details are given below :
Case Name : Soren Chemical: Why is the New Swimming Pool Product Sinking? (Brief Case)
Authors : V. Kasturi Rangan, Sunru Yong
Discipline : Marketing
Case Length : 08 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling because Coracle is chemically similar to another Soren product that has sold well for treatment of larger pools. Soren distributes the other product B2B through "chemical formulators" serving the commercial pools market -- but Soren uses wholesale distributors to sell Coracle. Given the slow start in establishing Coracle as a consumer brand, Moritz suspects that the go-to-market strategy may be flawed, but she is unsure where the problem lies; she examines channel strategy, distribution partners, the Coracle pricing scheme, the threat of competitors' offerings, and other potential problem sources.
Click Here to place your order
OR
Place your order at casestudieshelp (AT)gmail(dot)com if you want to solve above case.
Cordially,
Case Studies Help
