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Complete Case details are given below :
Case Name : The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues
Authors : Frank V. Cespedes, Laura Winig, Christopher H. Lovelock
Discipline : Marketing
Case Length : 13 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of play. The pricing assignment becomes more challenging when other variables like concessions revenue are considered. Students are asked to complete a quantitative assignment as part of case analysis, but they must grapple with less quantifiable factors as well.
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