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Complete Case details are given below :
Case Name : Supplement to Alfonso's Department Store
Authors : Phillip E. Pfeifer
Discipline : General Management
Case Length : 04 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Alfonso's Department Store (Ivey, 9A99E002) presents 26 weeks of data on Alfonso's dollar sales and dollar advertising, together with the sales and advertising of competing stores. In the supplement, a consultant presents the results of his analysis of these data. Students are asked to critique this analysis and explore its implications.
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