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Complete Case details are given below :
Case Name : Alibaba's Taobao (A)
Authors : Felix Oberholzer-Gee, Julie M. Wulf
Discipline : Strategy
Case Length : 15 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Examines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once dominant eBay, the world's largest consumer marketplace. However, the company had little revenue because it offered services free of charge.
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