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Complete Case details are given below :
Case Name : Kodak and the Digital Revolution (A)
Authors : Giovanni Gavetti, Rebecca Henderson, Simona Giorgi
Discipline : Strategy
Case Length : 18 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in the new landscape, the case questions how CEO Daniel Carp can use digital imaging to revitalize Kodak. A rewritten version of an earlier case.
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