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Complete Case details are given below :
Case Name : Matching Dell
Authors : Jan W. Rivkin, Michael E. Porter
Discipline : Strategy
Case Length : 31 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
After years of success with its vaunted "Direct Model" for computer manufacturing, marketing, and distribution, Dell Computer Corp. faces efforts by competitors to match its strategy. This case describes the evolution of the personal computer industry, Dell's strategy, and efforts by Compaq, IBM, Hewlett-Packard, and Gateway 2000 to capture the benefits of Dell's approach. Students are called on to formulate strategic plans of action for Dell and its various rivals.
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